In an age where content is king and African American consumers continue to prove that they are the drivers of culture, many tech companies remain tardy to the party when it comes to adequately hiring black and brown technologists for a variety of roles.
And while there have been a number of initiatives established in hopes to funnel more students and graduates of color as job candidates into companies like Facebook, Twitter, and Google, recent diversity reports still show that there is a lack of representation of women and people of color within the tech space.
Thankfully, there are black female founders across the tech industry who want to close that gap, and help tech companies improve their recruitment and hiring practices.
With their company 2020Shift, co-founders Ariel Lopez and Janel Martinez are looking to not only diversify the tech and media industries, but they want to change the way that companies approach talented (and qualified) people of color to hire them for jobs. In an interview with ESSENCE, the co-founders share their experience in running a tech start-up, why it is critical for tech companies now more than ever to be more intentional about creating opportunity for people of color in tech and how their new platform (launching this fall) will make the job application process more intentional for candidates.