The Lawyer Helping Social Influencers Protect their Passion and Profits

by 
December 23, 2018

Although social influencers and content creators are a fairly new phenomenon, their ability to inspire an audience to take action makes them highly sought after by small businesses, mega-brands, and even Hollywood film studios. But creators should take note, with a growing demand for influencers, comes an increasing need to protect your inventions; images, as well as literary and artistic works. Thankfully, there are intellectual property attorneys like Shay M. Lawson. As an intellectual property attorney, diversity expert, and founder of the Advocate Law Group PC, she’s fiercely committed to protecting a person’s passion and profits through copyright, trademarks, and contracts. “The biggest mistake I see creatives making is assuming they’re ‘too small’ to be stolen from or copied,” says Lawson. Spend the few dollars on a copyright now so you can enforce your rights against thieves who will be sorry later.”

Unlike a traditional entertainment attorney focused on television, film, music, theater, and publishing, Lawson adds social media to her area of specialization. “I’m not your run of the mill entertainment attorney because what it means to be an entertainer and how that person generates revenue is always changing,” she says. “A single client who is a multi-platinum music producer could also be a YouTube sensation from making videos of his beats, or a style influencer for how she wears her hair. Understanding how all that needs to be legally protected is going to be completely different than any other type of trademark or contract lawyers are doing. I’m probably only a handful of lawyers that can tell you how much you should negotiate for a Tweet versus an Instagram post versus a Snap story versus a YouTube video, and put you in the best position to maintain ownership of the content you create when partnering with a brand for sponsored content. I can only do that because I am a part of the culture. I grew up with the creation of each of these platforms. So as unique as my client’s needs are, I am also uniquely informed on how to best protect them from a legal standpoint.”

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