by Tyrus Townsend
October 25, 2018
October 25, 2018
Dishing on everything from working at Def Jam Records to launching a media startup for black men, DéVon Christopher Johnson recently spoke with Black Enterprise about building his media startup BleuLife Media, which includes Bleu Magazine and the female-focused digital brand Bombshell by Bleu; the importance of black faces in publishing; and why it is necessary to stay on brand.
Black Enterprise: Describe your work as a media startup in today’s environment.

Why is Bleu Magazine‘s presence necessary in this present-day digital age?
Print is not dead. That’s a false narrative perpetuated by digital marketers looking to cash in on lucrative marketing budgets from brands. Is it the same? As the digital space gets more and more crowded by the millisecond, we are novel and unique. We are constantly approached by our readers who are grateful to touch and feel a tangible product that reflects who they are and the communities they live in. People collect printed media. They don’t collect website tabs. While we embrace technology to grow and enhance the brand, we are not giving up on print.